Alesha Bishop, www.AleshaBishop.com
Felice van der Sandt, Netherlands
Dave Linhardt, Founder & CEO, LegitLead
Barnabe Geis, Communications Lead, Centre for Social Innovation
Jay Margalus, Lunar Giant
Rui Gil, Blog
Johan Bartholf, ONETED
Seth Kravitz, Co-founder, Technori.com
Jacob Babcock, Esq.
I read the entire book in one sitting. Everything resonated with me as I reminisced over the past 7 businesses that I’ve been part of over the years. Even though the most recent business is the only one where I had a serious partnership dispute, all the past partnerships could have been handled better and more fairly if we had the kind of moral and pie slicing agreements that this book discusses.
I really like the fact that the book distills the most common partnership scenarios down to basic formulas for determining everyone’s slice of the pie. I see myself using Slicing Pie as the moral operating agreement for future ventures. It really covers a lot of scenarios in a much more simple way than any other business structure advice that I’ve heard before.
Ryan McGeary Founder, BusyConf.com
If I really take on a partner, I want to be fair with them, and we don’t yet have the revenue to pay them fairly. I’ve learned a bit about how to offer equity with a 1 year cliff and 5 year vesting, but I have never discovered a framework for how much equity to give them. After voraciously reading your book I now understand a really fair framework for creating a realistic valuation of my company, and a really fair way to offer equity. Its brilliant because this framework evolves as a start-up evolves, making it really fair, and clear. And since it ties equity to actual contributions over time, it makes it easy to evaluate “how someone is doing” and provides a clear way to communicate it. This is an essential read for any early start-up.
Marc Teer, Founder, Black Spectacles
Verinder Syal Adjunct Professor of Entrepreneurship, Northwestern University
I also really love that this book is short, to the point and easy to read. Many people who have great ideas and want to start a business don’t have a background in economics, and this book is a simple step by step guide to building equity in a company. It isn’t overwhelming with useless information. Instead, it seeks out the most important aspects in building equity. The pie metaphor is also a great an easy way to relate the idea of building a company in a simple way. For people who become easily overwhelmed by all of the different aspects of building a business, I think the pie metaphor really helps to simplify things! I also really enjoyed your personal anecdotes in the book. It made me feel like I’m not just taking advice from an anonymous source, but instead it gave you a lot credibility and made me think, “hey, this person has a lot of experience and really knows what they are talking about.”
I think that the book gives a really novel look at start-ups and I think it’ll really appeal to a huge market!
Meredith Hamilton, Student, Northwestern University
The book is well written, compared to other business books actually fun to read! The book gives a very good explanation on what the risks are of early equity splits and the often used standard 50 / 50… it provides a module to value the different aspects of value, from time, to cash, to office space etc. It really is a clever way of working with a number of people towards a new start up and allowing everyone to get a fair share, without the need of contracts and lawyers to begin with. The examples provided help to create a similar process for my own start up.
I will be using the grunt fund!! Great BOOK!
Jos Schapp, Partner, stayNtouch
I had every intention of going to bed at a reasonable hour last night, but stayed up until 2AM reading a good portion of Slicing Pie. It couldn’t have come at a better time, as I finally acknowledge that I can’t get my company across the gap alone…and already learned the hard way how NOT to bring people on board.
In my first venture we split the pie too early and, after I put in much more than my slice accounted for, tried to say “shouldn’t we redistribute the equity according to what people have put into the company?” That conversation went poorly for two reasons: i) it had been suggested too late (once the new worked mostly in my favor), and ii) even if everyone agreed, we had only a vague idea of how to structure dynamic equity.
With Slicing Pie, I won’t mess things up this time.
Further, I love that the book is so well balanced: seriousness and levity, big picture and details, etc. I am also amazed that Mike Moyer offers electronic tools, a refund guarantee, and “upgrades” – and is humble (and wise) enough to solicit and incorporate feedback. Every startup needs this book. This means you.
Please omit my last name for the time being (this is a startup that I don’t need my full-time employer to know about just yet)!