AJ Chevallier studied theology in college, but he knew it would take
World’sONLY Fair Startup Equity Calculator!
Slicing Pie is a universal, one-size-fits all model that creates a perfectly fair equity split in an early-stage, bootstrapped startup company.

Learn It
Learn how Slicing Pie works from books, videos, articles, phone calls, even games
Legalize It
Find contract templates and Pie-friendly lawyers and professionals in your area.
Live It
Use the Slicing Pie software to keep track of your team’s equity split in real time.
Complete the form below to get a short summary of Slicing Pie:
Always 100% Fair
The Slicing Pie model is based on observable events and self-adjusts to stay fair no matter what changes over time. The startup equity calculator helps to calculate the value of your founder equity split and enables you to allocate equity to all your founders, employees, and partners.
Simple, yet amazing!
I really enjoyed the Slicing Pie CLE I recently watched on Lexvid. Saying I enjoyed a CLE is a relatively rare thing, but the slicing pie concept was so simple yet amazing, it had me engrossed.


Keeping Track is as Easy as Pie
The startup equity calculator makes managing your equity split super easy. The Slicing Pie startup equity splits changes when participants contribute time, money, ideas, relationships, facilities, supplies, equipment, or anything else the company needs.
Slicing Pie is a Game Changer
We absolutely love Slicing Pie and will never even think about going back to the old school way of equity splits. Thanks again for such a great idea and product. It is a game changer for entrepreneurs.
Legal and Tax Friendly
Slicing Pie works everywhere. We have a network of startup lawyers who can help you and your team implement Slicing Pie agreements that maximize security and minimize taxes.
Great Book!
Great book! I feel like a weight has been lifted off of my chest. Because of the Slicing Pie book, I can focus on building my business without the hassle of worrying about equity amongst my partners.

Amazing!
Your Slicing Pie session last week was amazing, you really opened my eyes when it comes to equity!
I refer people to your book at least once a week
In the work I do I refer people to your book at least once a week. Thanks for putting it out, it has clearly solved a need.
Everyone Feels Respected and Taken Care Of
Slicing pie is the book I desperately needed to ensure that the friends I was starting a business with would remain my friends. It gives you the perfect formulas for fairly splitting your equity in a way that everyone feels respected and taken care of. A must read for all start ups!!
Incredible Book!
Thank you for your incredible book! Slicing Pie irrevocably changed my attitude to the early stage startup shares distribution.
I am not afraid to go into business with my best friend!
With this method, I am not afraid to go into business with my best friend and worry about losing our friendship over some equity disagreement.
You Guys Are Awesome!
I can’t thank you enough for the program, I recommend it to all the startup founders asking for tips on how to split equity shares. You guys are awesome. Thanks so much for your help!
Fantastic Resource
This is such a fantastic resource. Solve the problems before they become a killer!
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