AJ Chevallier studied theology in college, but he knew it would take
World’sONLY Fair Startup Equity Calculator!
Slicing Pie is a universal, one-size-fits all model that creates a perfectly fair equity split in an early-stage, bootstrapped startup company.

Learn It
Learn how Slicing Pie works from books, videos, articles, phone calls, even games
Legalize It
Find contract templates and Pie-friendly lawyers and professionals in your area.
Live It
Use the Slicing Pie software to keep track of your team’s equity split in real time.
Complete the form below to get a short summary of Slicing Pie:
Always 100% Fair
The Slicing Pie model is based on observable events and self-adjusts to stay fair no matter what changes over time. The startup equity calculator helps to calculate the value of your founder equity split and enables you to allocate equity to all your founders, employees, and partners.
Breath of Fresh Air!
Thanks for your efforts educating the world about this fairness model, it was a breath of fresh air to see that some folks are still focused on justice and fairness even in business


Keeping Track is as Easy as Pie
The startup equity calculator makes managing your equity split super easy. The Slicing Pie startup equity splits changes when participants contribute time, money, ideas, relationships, facilities, supplies, equipment, or anything else the company needs.
Slicing Pie Is The Answer We Were Looking For
Awesome book. I’ve been working on starting a startup together with a friend but we’ve never found a fair way to track our contributions (so we’ve been avoiding the topic). Slicing Pie is the answer we were looking for.
Legal and Tax Friendly
Slicing Pie works everywhere. We have a network of startup lawyers who can help you and your team implement Slicing Pie agreements that maximize security and minimize taxes.
I’m so Excited to Learn More
I was at Start Houston last night when you presented. I thought it was absolutely great. So much so, I went to Amazon and ordered your book while I watched. You touched a very sensitive subject for me. In the past I avoided involving others in my projects because I didn’t know how to split equity in a way that I felt was fair to me. More than one of these had potential, but they were bigger than myself and I could have done more if I had help. More recently, the dread of the equity split actually prevented me from starting a project altogether. The grunt fund gives me the clear and fair solution to that problem. I’m so excited to learn more.

Amazing!
Your Slicing Pie session last week was amazing, you really opened my eyes when it comes to equity!
I refer people to your book at least once a week
In the work I do I refer people to your book at least once a week. Thanks for putting it out, it has clearly solved a need.
Everyone Feels Respected and Taken Care Of
Slicing pie is the book I desperately needed to ensure that the friends I was starting a business with would remain my friends. It gives you the perfect formulas for fairly splitting your equity in a way that everyone feels respected and taken care of. A must read for all start ups!!
Incredible Book!
Thank you for your incredible book! Slicing Pie irrevocably changed my attitude to the early stage startup shares distribution.
I am not afraid to go into business with my best friend!
With this method, I am not afraid to go into business with my best friend and worry about losing our friendship over some equity disagreement.
You Guys Are Awesome!
I can’t thank you enough for the program, I recommend it to all the startup founders asking for tips on how to split equity shares. You guys are awesome. Thanks so much for your help!
Fantastic Resource
This is such a fantastic resource. Solve the problems before they become a killer!
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